They seem to have been around forever. But in just over a decade Facebook and YouTube have risen to become two of the biggest names in social media, and they are slugging it out to see who is the king of video.
It used to be simple, Facebook for friends and photos, YouTube for video. But things have changed and the battle is really hotting up, especially when it comes to advertising revenue. So expect lots more change over the next few years and prepare for the fact that Facebook could soon overtake YouTube as the go-to destination for video on the web. Whether it will be a glancing blow or a knockout punch remains to be seen.
Facebook is now the preferred choice for video advertisers; it’s great for engagement, it’s easy to target just the right groups and the big opportunity for ‘shares’ means more and more advertisers are using Facebook to launch their video campaigns.
Facebook has seized the video opportunity with both hands and developed all kinds of features to ramp up their video functionality. There’s a new and improved Video Tab, Playlists and a Featured Video module. You can also embed Facebook videos all over the web and now they’ve hooked up with video creators to trial revenue sharing and make themselves even more attractive to brands. In August last year Facebook hit a big milestone achieving 1 billion more views on desktops than YouTube!
But you can’t underestimate the power of YouTube; just ask the thousands of teenagers who watch YouTube instead of the TV. YouTube is still the place to be for video; it’s the 2nd largest search engine behind Google, it’s fantastic for search engine optimisation and driving views. And over 1 billion people watch hundreds of millions of hours of video on YouTube each day, that’s around 1 in 7 people on the planet.
So, who’s the victor? Well it’s a honourable draw at the moment and they are both vital to any online video strategy. YouTube will reach your audience, Facebook has the power to engage and create. And smart marketers can launch their campaigns in parallel optimising investment levels in real time. How can you make the most of both of them? Just give us a call to find out.