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Forever Creative launches X-Eyes brochure

By February 9, 2012 Our Work No Comments

Forever Creative, the Cheadle based design agency has produced a stunning new brochure for Continental Eyewear’s X-Eyes range.

X-Eyes is one of Continental Eyewear’s leading ranges and contains an exceptional selection of over 40 frames, offering a comprehensive choice for all ages and personalities.

Forever Creative had an open brief to create a brochure to promote the range and took the opportunity to explore a number of different avenues. The winning concept explored 12 different X-Eyes personalities through a variety of models and backdrops, communicating the message that X-Eyes are innovative, exciting and wearable for anyone, and for any occasion.

These stylish brochures will be supplied to opticians in the UK, distributed with one of the UK’s leading industry magazines ‘EYES’ and used to promote X-Eyes at exhibitions internationally.

Neal Grimason from Continental Eyewear commented: “We are delighted with the new X-Eyes brochure. It succeeds in communicating the essence of the brand in a way which will be easily understood by our target market. We are looking forward to launching it at the International Optics and Eyewear Exhibition in January.”

Amy King, Senior Designer at Forever Creative said; “Continental Eyewear are always keen to explore new creative ideas for their marketing materials, which makes them great clients to work with. This project was particularly exciting as we handled every aspect of the photography from casting the models and choosing the wallpaper backdrops to retouching the final images.”