Leading North West agency, Forever Creative have launched a new brand identity for the ground breaking Four4Adoption scheme which has seen four local councils join together to recruit adoptive parents from across the region.
Cheshire East Council, Stockport Council, Trafford Council and Tameside Council set up Four4Adoption in 2012 in order to pool their resources and tackle the growing need to find long term homes for children in care.
Forever Creative worked with the four councils to produce a fully integrated campaign featuring a new brand identity, website, social media, printed collateral, promotional merchandise and outdoor advertising. Central to the campaign was a fully branded double decker bus that made its debut appearance at the Cheshire County Show.
This latest work follows on from the successful Metrolink advertising campaign Forever Creative developed for Four4Adoption in Autumn 2012.
Stephen Kelly, Marketing Manager for Cheshire East Council said: ‘We are really pleased with the work that Forever Creative have done. They have created a really enticing brand, and a user-friendly platform for our service. Our collaboration with the other councils in the region is just one of the innovative measures we have introduced to make budgets go further in these difficult economic times.’
Jane Hudson, Managing Director of Forever Creative said: ‘We have extensive experience in working with public sector clients, particularly with regards to fostering and adoption. It was really exciting to be able to work with four councils on such an innovative project and help to secure a future for the many children in the North West seeking adoptive parents.’