Leading North West agency, Forever Creative have been selected following a competitive pitch as the retained agency to work on the launch of Warrington Collegiate’s new studio school, The Future Tech Studio which opens in September 2014.
Studio Schools have been introduced in response to research that highlights a growing gap between the skills of school leavers and the skills that employers need. The Future Tech Studio in Warrington has been developed in conjunction with local employers in the IT & Telecoms, Business & Finance and Engineering sectors. Students from aged 14 to 19 will be able to enjoy a mix of academic and vocational studies with the emphasis on work placements and personalised learning.
As part of the pitch process, Forever Creative created the branding and strapline for the school which will now be applied to a range of marketing materials including advertising, outdoor, direct mail, signage, brochures and a website. Work has already commenced in the build up to the launch event, taking place on Wednesday 18th September, 6-7.30pm.
Laura Dowell, Marketing Manager for Warrington Collegiate said: ‘We were really impressed with the work Forever Creative presented at the pitch and their track record in this sector. They totally grasped the brief and have been able to turn things round incredibly quickly for us.’
Jane Hudson, Managing Director of Forever Creative said: ‘We are delighted to have been selected to work with Warrington Collegiate on such an exciting new project. We enjoy working in the education sector and are looking forward to seeing the brand go live.’