Forever Creative Manchester has worked with Adopt North West, a consortium of 22 North West local authorities, since its launch in 2014. Adopt North West is a marketing consortium of 22 North West Councils tasked with addressing the shortage of adoptive parents in the region.
Following the success of the launch campaign, Forever Creative Manchester were asked to develop a second integrated campaign, but with a very different brief. This time the focus was to be specifically on finding parents for the ‘harder to place’ children, who despite the large number of adoptive parents now coming forward, are still waiting to find a home.
The campaign launched yesterday with the TV advert playing throughout the day on ITV, including a prime time showing during Coronation Street. With the radio and digital ads now also live, keep a lookout throughout February for the adverts.
We are so proud to be playing a part in addressing such an important issue and can’t wait to see the results!