When 22 North West Councils came together to attract more adoptive parents, they asked us to create a high profile identify with a brand new fully responsive website at its heart.
So we built an engaging website that challenged perceptions, targeted a diverse audience and enabled potential adoptive parents to register their details on the front end of the website – ready to be accessed by the different partners.
We also created an innovative feature where Adopt North West could allow successfully screened candidates to log in securely on the back end of the website to view the profiles of children waiting to be adopted.
Since the high profile campaign launched across various media channels, the website has attracted over 50,000 unique visitors and 230,000 page views. During the first weeks of the campaign going live the website traffic spiked generating 537 enquiries over a 2-week period rather than the usual 20-30.