Advanced Childcare are a privately owned childcare specialist offering residential care, specialist education and foster carers for looked after children. There main clients are local authorities who are looking to outsource their childcare provision.
The company had grown quickly by purchasing several smaller companies and when they approached us they had a disparate set of logos which gave a confusing picture of the company. In addition there was no clear overarching brand for the group and no consistent style for marketing materials.
We worked with them to create an overall brand for the Advanced Childcare Group, a strapline and several sub-brands to reflect the different divisions within the group. Each division was given its own colour palette which worked together with the core group colours to give a unified feel to the branding. In addition we create a look and feel for the layout and photography which could be applied across all marketing collateral both online and offline.