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Following the successful campaign to promote Cheshire East Council’s fostering and adoption service, we were asked to create a series of direct mail pieces which would follow up those who’d expressed an interest in either fostering or adopting a child. The resulting mailers were highly emotive with the Fostering leaflet showing a row of wellingtons with an extra child’s pair at the end and the Adoption piece using a child’s drawing of a house with the line ‘Room for one more?’

This direct approach generated an excellent response for the client and used the budget in a very cost-effective way.

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