Cheshire East approached us to give the Fostering & Adoption department a new brand identity and logo for their FACE campaign.
The aim of FACE is to raise awareness of the need for foster carers and adoptive parents. Many people assume that children looking for adoption are few and far between but the reality is that many children, particularly those with behavioural and learning difficulties, are desparate for a home.
The challenge was to come up with a concept that was attention grabbing whist respecting the sensitive nature of the campaign and conveying a child friendly feel.
The logo we came up with was a combination of illustration and photography with a bright, eye-catching colour scheme. The new branding will be used on all materials produced for the FACE campaign including promotional merchandise, adverts, information literature and welcome packs.