Read project overview

X-Eyes is one of Continental Eyewear’s leading ranges and offers a comprehensive choice for all ages and personalities with an exceptional selection of over 40 frames.

We were tasked with creating a new brochure for X-Eyes to promote the range to an international market, communicating the message that X-Eyes are innovative, exciting and wearable by anyone, and for any occasion.

The selected design picked up on the versatility of the range and conveyed 12 diverse personalities through a variety of models and backdrops. We co-ordinated the project from start to finish including design, model casting, studio photography, art direction, retouch and print management.

The resulting brochures were supplied to opticians nationally, inserted in one of the UK’s leading industry magazines ‘EYES’ and distributed at international exhibitions to raise the profile of Continental Eyewear worldwide.