Macphie is a leading manufacturer of quality food ingredients for chefs and caterers around the world. When they embarked on an exciting new venture and created their first product range for cake lovers at home – they asked us to design all of the packaging and create a dedicated brand website.
The Devilishly Delicious™ range of cake mixes is available in a variety of supermarkets and stores. To make sure the packaging stood out on the shelf and stood apart from the competition, Forever Creative Manchester created a sophisticated new look with mouth-watering names and photography.
We also built a new consumer website in the modern, aspirational and distinctive brand style. This ensures a consistent brand experience while the responsive design means the website is optimised for all devices. So, you can flick through it on a tablet while you’re cooking!
Designed with the customer in mind, the website has all kinds of functionality. As well as reading all about the product range, you can search for recipes by product and meal type. You can enter your postcode to search for your local stockist. You can also add reviews and submit your own recipes. Customers can even contact the people who created the range and ask them a question.