There are many children of all ages living in care in South Manchester who are desparate to find an adoptive family. The 4 local councils – Trafford Council, Tameside Council, Stockport Council and Cheshire East Council in South Manchester came up with the innovative approach of joining forces so that they could pool their resources and Four 4 Adoption was formed. They needed a campaign to test the water and approached us to help out.
Our creative solution was to launch a series of posters on the Metrolink tram network around Manchester that showed how adopting a child could make a big difference to the lives of the children and their adoptive parents. The advertising campaign showed the fun, laughter and colour adopting a child could bring to your life and the memorable moments you could enjoy together.