Building on Forever Creative Manchester’s successful work in the adoption sector, we were approached by Cheshire East Council to create a new identity and campaign for a new adoption consortium made up from 4 North West councils.
The campaign brought together Trafford Council, Tameside Council, Stockport Council and Cheshire East Council. We developed a complete brand identity that included everything from the logo, giveaways and press adverts.
We built in a facility that placed each new enquiry that came through to the relevant council. The website also provided an extensive ‘frequently asked questions’ area allowing potential adoptive parents to screen themselves before starting the process of adopting a child.