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Health Shield wanted to create an awareness campaign that built on their branding, whilst communicating key selling points and benefits in a fun way.

The concept we proposed ticked all the boxes as it used the existing characters we have already developed but this time in their local town centre. The core of the campaign was an illustration depicting ‘Happy Town’ with all the places Health Shield members can use their benefits, such as the dental practice, pharmacy, opticians and physiotherapists. Every opportunity was used to communicate the key Health Shield messages via the illustration including bill boards, bus sides, football pitch perimeter ads and van livery.

The creative was used to develop press advertising, a magazine wrap, z-card tip on and interactive micro-site giving the chance to win an iPad 2. The campaign was also used to drive traffic to Health Shield’s stand at Employee Benefits Live.

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