Read project overview

Health Shield are a highly successful health cash plan provider with ambitious plans for growth. The challenge was to create stand out for the brand in a very crowded market, without touching the corporate logo.

The solution was to introduce a family of illustrated characters, each with a distinct personality, in a style which was unique in the marketplace.

The branding has now been implemented across all aspects of Health Shield’s marketing communications including the website, product literature, direct mail, press advertising, e-mail campaigns and exhibition materials.

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