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Following the development of Lorimer’s new brand identity we worked with them to create an advertising campaign aimed at targetting a new geographical area. Lorimer had recently been accepted as a Tier 1 agency with Lancashire County Council and needed to build a name for themselves in this region, having previously worked primarily in Manchester and Liverpool. We developed a variety of advertising concepts to dovetail with the branding and these were user tested with a small group of foster carers in order to gain feedback.
The chosen campaign features a colourful mix of illustrations combined with the new branding and creates real stand out for Lorimer in this highly competitive sector. The brand splash across Lancashire started with bus rears and outdoor advertising and will be followed by more media coverage throughout the course of the year.