Lorimer are an independent fostering agency based in South Manchester. They were established in 2004 to provide placements for children and young people from 0 to 18 years throughout the North West of England. They have developed a reputation for excellence in care and for delivering a high standard of training for foster carers.
Forever Creative Manchester worked with Lorimer in the first instance to develop a new brand style that would give them a unique look and communicate their passion for fostering. We later helped Lorimer advertise to a new geographical area. The next step was to create a new website with a fresh look and feel, ensuring their online presence reflected their new branding and reflecting the friendly approach Lorimer takes with their clients. Our experience working with fostering and adoption organisations and our reputation as a leading web design agency in Manchester and throughout the North West made us the ideal agency for the project.
The resulting site is an engaging and fully responsive website for Lorimer, optimised for all devices. We spent time considering the content fit with the UX of the site, ensuring that potential foster carers are led through the website as they learn about the unrivalled training, support and expertise Lorimer offer. As part of this process we updated and enriched the existing site’s content and removed duplicate information, allowing visitors to access relevant information efficiently. We built the site using a WordPress CMS so that the Lorimer team can quickly update the content and tell people the latest news.
The new website has proved a big success for Lorimer, with a 25% reduction on the bounce rate, visitors are spending on average nearly quadruple the amount of time on the new website. Even more encouraging is that there has been a 40% increase on visitors navigating through to the Contact Us page since the new site was launched.
Take a look at the new website: www.lorimerfostering.com