Lorimer are an independent fostering agency based in South Manchester. They were established in 2004 to provide placements for children and young people from 0 to 18 years throughout the North West of England. They have developed a reputation for excellence in care and for delivering a high standard of training for foster carers.
The provision of foster care in the UK is highly competitive, with numerous agencies and voluntary organisations working to recruit foster carers as well as the local councils. Lorimer felt that their existing branding didn’t help them to stand out from the crowd and had become a bit dated in recent years. In addition it didn’t convey the scale of their operation.
We worked with them to develop a new logo, strapline and colour palette which could be applied across all their marketing materials including brochures, stationery and their existing website. The resulting brand is bright, modern and colourful. It communicates Lorimer’s passion for what they do and gives them a totally different look to other foster care providers in the region.