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Macphie of Glenbervie are an independent ingredients manufacturer based near Aberdeen. They have a long tradition of producing innovative, time saving products for use in baking, catering and food manufacturing. Their products deliver high quality results in what has become an increasingly technical industry. After working with Macphie on their GlenDelight advertising campaign we were approached to modernise and develop packaging for their Desserts, Sweet Sauces and Savoury Sauces ranges.
The packaging is designed to help the product provide stand out on the shelf and encourage cross selling across the rest of the Macphie range and thus generating more sales. The design of the packaging introduced a style that will be carried forward across other brands during the course of the year. We worked with Macphie on all the food photography used across the range.