Macphie of Glenbervie are an independent ingredients manufacturer based in Aberdeen. They are a leading manufacturer of quality food ingredients for chefs and caterers around the world.
Forever Creative Manchester helped them to raise their profile and stand out in the market by creating everything from press adverts to product packaging to their new look website. So, when they decided to revamp their Devilishly Delicious range – we were tasked with building a dedicated brand website and help them relaunch the brand.
The Devilishly Delicious™ range of cake mixes, desserts, fruit coulis and sweet sauces, enables people to prepare restaurant quality dishes in their own home. To inspire people to try this mouth-watering range, we designed and built an engaging and responsive website that’s optimised for all devices. You can even flick through it on a tablet while cooking in the kitchen. As the website uses WordPress CMS, the Macphie team can also quickly update content and tell people the latest news.
Designed with the customer in mind, the website has all kinds of functionality to cross-sell products and improve the user experience. You can filter recipes by product and meal. You can enter your postcode to search for local stockists. You can add reviews and submit your own recipes. And you can even contact the team behind the brand to ask them questions.
To ensure the brand launch was a big success, Forever Creative Manchester also designed attractive product packaging and POS materials. We created online banner adverts that offered special promotions on the Ocado website. And we made full use of social media, launching branded Twitter and Facebook pages.