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Traditionally a supplier of bulk palm oil, New Britain Oils wanted to launch into the cash & carry market with a premium range of frying oils, margarines and shortenings. So for the first time they needed to create packaging for their products which would appeal to the target market of bakers, caterers and fast food operators. 

We worked with them to devise names, create product logos and develop new vibrant packaging which went live to the market in 2012.