Renowned for their lard and beef dripping brands and for creating high quality own label products, Nortech Foods are an independent food manufacturer based in Doncaster, South Yorkshire.
After a competitive pitch, they chose us to modernise their ‘Superior’ brand and develop a diverse range of adverting and promotional materials to grow sales from new and existing customers.
So, we created a modern campaign of press adverts that reflected traditional fish and chip shop signs to target our audience. And to promote the fact that the ‘Superior’ brand would help them to make great tasting fish and chips the traditional way with beef dripping.
We also revitalised, ran and advertised their annual summer competition within their existing media schedule. Every box of their ‘Superior’ brand beef dripping contained a unique voucher code. And all their customers had to do was to visit the existing website and enter the unique voucher code to see if they had won a prize.