An independent food manufacturer based in Doncaster, South Yorkshire, Nortech Foods provide quality products, services and value to meet their customers’ needs. They are best known for their lard and beef dripping brands and high quality own label products.
Following a competitive pitch, we were challenged with revitalising their annual summer competition that rewarded their loyal customers for their continued support and repeat business.
We promoted the new competition (and their ‘Superior’ brand) across a variety of media channels and placed vouchers with unique codes into every Superior box.
Customers then logged onto the existing landing page of Nortech Foods to enter their code and see if they had won a holiday voucher. This proved very popular with customers and was a great way to capture customer data for the future.
Our team took care of everything from designing the marketing materials to managing the data to building the back end function on the website to enable the data capture. We’re proud to say that the campaign proved a big hit as it helped to drive sales and engaged with customers across 3 key brand touchpoints.