Forever Creative Manchester is one of the leading creative agencies in the North West. That’s why we have provided our services as a creative agency to William Turner for over 7 years now. We have collaborated on branding, advertising, product photography, exhibition stand design and many more creative projects during this time.
A key piece of collateral that we design and print each year is their Schoolwear Accessories brochure. This brochure showcases their many products and is vital to generating sales from hundreds of retailers. We always begin planning the brochure well in advance, as it needs to be ready for the October Schoolwear Show each year.
The design of the brochure had historically been very illustrative and featured lots of the hand drawn characters that we had previously created for William Turner. For 2017 however, we wanted to make sure the products were centre stage and decided to overhaul the whole look and feel of the brochure.
We stepped away from the colourful and text heavy design. And adopted a more modern, clean and crisp style. We stripped back the content and project managed a two-day photoshoot to acquire the stunning photography. Not stepping completely away from their old branding, we included a mix of real model shots with the much-loved illustrative characters.
William Turner have expressed that they are extremely happy with the outcome of the brochure and whole process. They were impressed with the level of detailed planning of the project, with every stage running as smoothly as it possibly could. Initial feedback from William Turners clients has been extremely positive.
Since the new style of model and product photography was so well received, we are already making plans to add more shots to the library during 2017.