Anyone working within the creative agency world knows that finding inspiration is key to generating innovative ideas. Those ideas are the building blocks that develop into the designs our clients love.
TED is a non-profit organisation with the slogan “ideas worth spreading”. They do so through short, impressionable talks that last around 10-20 minutes. TED is an abbreviation of technology, entertainment and design; the three main themes for the original TED conference back in 1984. The ‘x’ indicates that a particular TED Talk is an independently organised event.
The talks are then posted online and frequently achieve viral status on many social media platforms. Popular talks include ‘Your Body Language Shapes Who You Are’ by Amy Cuddy (11.4m YouTube views) and ‘Looks aren’t everything. Believe me, I’m a model.’ by Cameron Russell (10.6m YouTube views).
At TEDx Manchester, we thoroughly enjoyed learning about a huge range of topics and issues presented by well-respected industry pioneers and innovators.
Opening the day was an analysis of the threats to our working life from artificial intelligence and quantum computing by Blackberry’s former Global Head of Business Development, Volker Hirsch.
Another highlight included a talk on the UK political devolution movement from Manchester Mayoral hopeful, Andy Burnham.
“Put raisins in your lemonade” was the humorous take away from a captivating talk by oceanographer, physicist and broadcaster Dr Helen Czerski.
Of course, we also enjoyed some truly outstanding and quite hilarious stories from fellows in the creative industry. One of which was the illustrator and comedian Mr Bingo who told the story of how he came about to start the Hate Mail project.
Another honourable mention has to be the 19-year-old Manchester born writer and spoken word artist – Isaiah Hull. In the last year alone, Isaiah Hull has supported Kate Tempest, Lemn Sissay and Skepta at major events for the BBC. His explanation as to why he is a poet through his comedic on stage presence was a great way to end the day.
If you’re looking for inspiration, fresh approaches or solutions to problems, or you’re just interested to hear about thought provoking stories, this is one of the best places to do it. We walked away with our creative inspiration overflowing.